Your packaging is usually the first thing the customer will see when they buy your product. It is based upon your packaging that they will form a first impression the quality of the products you supply. Your packaging can therefore have an huge impact on how a customer perceives your product.
Customers on review sites are often known to mention the quality of the packaging when reviewing a product, so even if your items are high quality, potential customers could be put off if they think you’re packaging is of a poor standard.
There are many reasons why printed packaging should be the choice for your business.
A MORE PROFESSIONAL IMAGE
With so many members of the general public using market sites like Amazon and eBay to sell second-hand items, you need to make sure your packaging stands out from the crowd. The last thing you want is for your brand-new, valuable items to be perceived as just another piece item bought online.
People have expectations of the companies they buy from, and plain packaging that looks no different from their latest eBay purchase is likely to make you seem unprofessional. Packaging that is personalised with your logo, brand colours, or a specific message to your customers, helps to add value to your product and your company image.
TURN YOUR PACKAGING INTO A SOURCE OF INFORMATION
With customised printed packaging your delivery boxes can do far more than simply protect and transport the items they are carrying. You have the ability to print messages on your boxes, which can be a good way of giving customers more information, and encouraging them to make further purchases from your brand.
Your boxes could be printed with a discount code for the next offer, give them a link to your email newsletter signup form so you can capture the details, or prompt them to follow you on social media.
USE PRINTED PACKAGING TO ENSURE YOUR PRODUCTS ARE LOOKED AFTER
With custom printed packaging your boxes can feature important information about your products, such as ‘handle with care’ symbols, or directions on which way up the package should be kept.
You can also include a return address in case of failed delivery, and instructions for the customer to follow should the product arrive damaged or broken. The fact that you have made this effort shows that you care about your customer and the quality your products arrive in.
IMPROVE YOUR BUSINESS WITH CUSTOM PRINTED PACKAGING
Whether you are dealing with retailers or directly with customers, printed packaging allows you to demonstrate a high level of sophistication and professionalism. It can make smaller businesses seem larger than they are, which can help them to land bigger contracts and open up new opportunities.
The better your packaging looks the more likely people are to buy from you and do business with you. Contact us today to arrange a free packaging review and for more information about how custom printed packaging can benefit you and your business.