Once in a store your product is going to be up against a lot of competition. In fact the challenges of getting noticed and generating sales can begin long before your product even makes its way onto the shelves. Retailers and consumers alike need to be won over and your packaging can play a large role in this.
Retail ready packaging makes your product more appealing to both retailers and potential customers. So what is it, and how does it benefit your business?
WHAT IS RETAIL READY PACKAGING?
Also known as shelf ready packaging, retail ready packaging is a form of retail packaging where the container can go straight onto the shelf with little handing required. Made of corrugated cardboard, these boxes can be transformed by the simple removal of the top or front into a display point for your brand that retailers can stack on their shelves.
RETAILERS LOVE RETAIL READY PACKAGING
Products that can be put straight onto the shelves with no unpacking, sorting, or arranging are highly attractive to retailers. It reduces the time they have to spend restocking, which results in a cleaner store for customers, fewer gaps on the shelves, and a more efficient workforce.
Putting retail ready packaging out on the shelves is as straightforward as removing the perforated section of the box to create a unit that not only keeps the products neat and tidy, it also creates a space for brands to advertise, making their products easier for consumers to find.
IMPROVE CUSTOMER EXPERIENCE WITH GREATER BRAND VISIBILITY
In a store full of similar products, customers can have a hard time finding yours. Because shelf ready packaging gets displayed almost exactly as it arrives, you have the opportunity to turn supermarket shelves into a branded display that draws attention to your products.
Customers require only a few seconds before they decide on a product. So having strong branding on display helps to influence them as they decide whether to make a purchase.
SHELF READY PACKAGING CAN LOWER YOUR ENVIRONMENTAL IMPACT
Being green has become a major marketing point for many brands in recent years. Customers are now taking environmental factors into account when choosing products. Corporate responsibility is something a lot of people care about, so choosing environmentally friendly retail packaging helps your company image as well as the planet and your costs.
Advanced cardboard technologies give you a strong, durable form of packaging while lowering material usage and reliance on less green retail packaging methods.
CATCH THE ATTENTION OF RETAILERS AND CUSTOMERS
Utilising retail ready packaging makes your products more appealing to retailers, who have less to worry about when stocking them. Customers will find your products more easily and will have more brand information upon which to make their choices.
For the best retail results and a competitive edge, contact us today to arrange a free packaging review or to discuss retail ready packaging for your business.