The Importance of Packaging in the Food and Drink Industry

Your primary reason for packaging your products may have been to protect them, but food packaging has a much greater role to play in the success of your products. When competing with thousands of other items on the shelves, your packaging needs to be working as hard as possible to sell its contents.

From keeping your products safe to attracting new customers, food packaging and drink packaging have a big responsibility. If your packaging is simply an afterthought, here’s why it’s important to get packaging right.

KEEPING PRODUCTS SAFE

For fragile products, such as multipack bottles or savouries such as crackers, crisps, and ready-made desserts, being delivered to store carries many risks. Broken packaging can spell disaster and render entire boxes of goods useless. A rocky journey can break fragile foods, making them less appealing to customers.

Good quality packaging not only presents your items in an appetising way, it also protects them during transit to ensure they arrive at the store in the same condition they left the factory in.

ATTRACT NEW CUSTOMERS

Your target market can’t taste your product in the shop. So how do they decide whether to buy yours, buy something made by one of your competitors, or just leave it altogether? They have to make judgements based upon the information presented to them. Your packaging will provide them with everything they need to make a decision.

Your food packaging or drink packaging is free advertising space. You can use it to show off your company brand or tell people a little more about your products. Some producers may want to share their environmentally-friendly credentials, others explain where their high quality ingredients have come from.

Whatever you choose to put on your packaging, it has the change to make a big impression upon your target market.

CREATE IN-STORE DISPLAYS

New innovations in food packaging and drink packaging have made it possible for the box you deliver your products to the store in to become a display for your items. Shelf ready packaging transforms from a way of transporting goods to a way of displaying them. It allows retailers to get your products straight onto the shelves with little effort, and gives you more space to display your branding.

FOOD PACKAGING & DRINK PACKAGING

With the right kinds of food packaging and drink packaging you can capture the attention of your target market and convince them to buy your products. Without putting any effort into your packaging, you could find yourself going unnoticed on the crowded retail shelves.

Talk to us today to arrange a free packaging review and discuss creating high quality packaging the helps sell your products.

Why Choose Printed Packaging?

Your packaging is usually the first thing the customer will see when they buy your product. It is based upon your packaging that they will form a first impression the quality of the products you supply. Your packaging can therefore have an huge impact on how a customer perceives your product.

Customers on review sites are often known to mention the quality of the packaging when reviewing a product, so even if your items are high quality, potential customers could be put off if they think you’re packaging is of a poor standard.

There are many reasons why printed packaging should be the choice for your business.

A MORE PROFESSIONAL IMAGE

With so many members of the general public using market sites like Amazon and eBay to sell second-hand items, you need to make sure your packaging stands out from the crowd. The last thing you want is for your brand-new, valuable items to be perceived as just another piece item bought online.

People have expectations of the companies they buy from, and plain packaging that looks no different from their latest eBay purchase is likely to make you seem unprofessional. Packaging that is personalised with your logo, brand colours, or a specific message to your customers, helps to add value to your product and your company image.

TURN YOUR PACKAGING INTO A SOURCE OF INFORMATION

With customised printed packaging your delivery boxes can do far more than simply protect and transport the items they are carrying. You have the ability to print messages on your boxes, which can be a good way of giving customers more information, and encouraging them to make further purchases from your brand.

Your boxes could be printed with a discount code for the next offer, give them a link to your email newsletter signup form so you can capture the details, or prompt them to follow you on social media.

USE PRINTED PACKAGING TO ENSURE YOUR PRODUCTS ARE LOOKED AFTER

With custom printed packaging your boxes can feature important information about your products, such as ‘handle with care’ symbols, or directions on which way up the package should be kept.

You can also include a return address in case of failed delivery, and instructions for the customer to follow should the product arrive damaged or broken. The fact that you have made this effort shows that you care about your customer and the quality your products arrive in.

IMPROVE YOUR BUSINESS WITH CUSTOM PRINTED PACKAGING

Whether you are dealing with retailers or directly with customers, printed packaging allows you to demonstrate a high level of sophistication and professionalism. It can make smaller businesses seem larger than they are, which can help them to land bigger contracts and open up new opportunities.

The better your packaging looks the more likely people are to buy from you and do business with you. Contact us today to arrange a free packaging review and for more information about how custom printed packaging can benefit you and your business.

What is Retail Ready Packaging and what are the Benefits?

Once in a store your product is going to be up against a lot of competition. In fact the challenges of getting noticed and generating sales can begin long before your product even makes its way onto the shelves. Retailers and consumers alike need to be won over and your packaging can play a large role in this.

Retail ready packaging makes your product more appealing to both retailers and potential customers. So what is it, and how does it benefit your business?

WHAT IS RETAIL READY PACKAGING?

Also known as shelf ready packaging, retail ready packaging is a form of retail packaging where the container can go straight onto the shelf with little handing required. Made of corrugated cardboard, these boxes can be transformed by the simple removal of the top or front into a display point for your brand that retailers can stack on their shelves.

RETAILERS LOVE RETAIL READY PACKAGING

Products that can be put straight onto the shelves with no unpacking, sorting, or arranging are highly attractive to retailers. It reduces the time they have to spend restocking, which results in a cleaner store for customers, fewer gaps on the shelves, and a more efficient workforce.

Putting retail ready packaging out on the shelves is as straightforward as removing the perforated section of the box to create a unit that not only keeps the products neat and tidy, it also creates a space for brands to advertise, making their products easier for consumers to find.

IMPROVE CUSTOMER EXPERIENCE WITH GREATER BRAND VISIBILITY

In a store full of similar products, customers can have a hard time finding yours. Because shelf ready packaging gets displayed almost exactly as it arrives, you have the opportunity to turn supermarket shelves into a branded display that draws attention to your products.

Customers require only a few seconds before they decide on a product. So having strong branding on display helps to influence them as they decide whether to make a purchase.

SHELF READY PACKAGING CAN LOWER YOUR ENVIRONMENTAL IMPACT

Being green has become a major marketing point for many brands in recent years. Customers are now taking environmental factors into account when choosing products. Corporate responsibility is something a lot of people care about, so choosing environmentally friendly retail packaging helps your company image as well as the planet and your costs.

Advanced cardboard technologies give you a strong, durable form of packaging while lowering material usage and reliance on less green retail packaging methods.

CATCH THE ATTENTION OF RETAILERS AND CUSTOMERS

Utilising retail ready packaging makes your products more appealing to retailers, who have less to worry about when stocking them. Customers will find your products more easily and will have more brand information upon which to make their choices.

For the best retail results and a competitive edge, contact us today to arrange a free packaging review or to discuss retail ready packaging for your business.

Corrugated Packaging: What it is and How Can You Use It?

Corrugated packaging comes in all different shapes and sizes. It’s used throughout Scotland and the world; it’s recyclable and has been in popular use for over a century. Kimberley Watson Packaging are experts in providing cost effective, environmentally friendly corrugated packaging solutions to businesses across all sectors.

Glued Corrugated Packaging

If you’re looking for a durable and well-constructed packaging solution, then corrugated board is proven to protect goods from the packaging station , throughout the logistics chain, to the display shelf and onto the end user.Two sheets of paper are joined together and are glued to an inner material that’s known as fluting. This process gives the packaging structure and with KWP’s demonstrably superior board quality provides excellent resilience.

Corrugated packaging will also insulate your goods as the flutes allow air to circulate freely throughout the structure. This style of packaging is adaptable and is used in many different industries, we recognise that our customers are varied and provide bespoke packaging to suit their individual needs.

Who uses Corrugated Packaging?

You will see corrugated packaging right across the planet. It’s used to transport electrical goods, computers, furniture, food and clothes. Go to any high street on a delivery day, and you’ll see lorries stacked to the roof with corrugated boxes. This is the ideal transportation medium. Supermarkets and retailers use corrugated packaging in Retail Ready bespoke formats as display cases for their goods.

Corrugated Packaging Should Always Promote Your Brand

Goods and products are an important part of any brand and so is the boxes and packaging that are used to transport, store and display these goods. Creating the right first impression with strong well presented branding on packaging will help to promote your brand and increase sales.

Our experts can design your corrugated packaging ensuring your packaging stands out and communicates your message whilst staying consistent with your brand.

You may be looking for a bespoke solution for your packaging needs, and we will be delighted to provide that service for you. There isn’t a rulebook when it comes to size or shape in the corrugated packaging industry.

Corrugated Packaging is Recyclable

It’s become more important than ever to cut down on the use of landfill for waste disposal, and this is where corrugated packaging comes into its own. Scotland is already leading the way with its ‘zero waste’ policy and any company that uses recyclable corrugated packaging is using 76% recyclable material, and in some cases some examples of this form of packaging are 100% recyclable. We work with our clients to help achieve the global aim of “Reduce, Re-use, and Recycle”

Corrugated packaging is also cost effective. We can provide an experienced team of experts who will work with you to make sure that you are using cutting edge packing solutions, and cutting down on your storage costs.

Corrugated Boxes are an Ingenious Solution

To find out more about how our corrugated packaging solutions could help your business, why not get in touch.

We can talk about marketing solutions in terms of logos and we can offer you durable and strong containers and boxes for all your company’s needs. From boxes on retail shelves to containers in transit shipping, we can provide the best options for you.